My mission is real—one that I am extremely passionate about—and it guides every business decision I make:

"Simply Audrey is dedicated to empowering women to have confidence in their wardrobe and personal style by influencing the creation of a luxurious and effortless wardrobe at a more affordable price."

Simply put, I want high-end fashion to be accessible to women--no matter their size, weight or budget. Accessible, sustainable and affordable namebrand clothing. Trust me, I have had my share of body image issues. I have experienced the highs—when I felt amazing and ready to rock the world. But I have also experienced the lows—when I stood in my closet, feeling sick at the thought of having to squeeze into a pair of pants. Or the times I have walked into a luxury designer store where the employee decided I wasn't worth their time. I want to put an end to women feeling too self-conscious to shop. Designer clothing and fabulous customer service shouldn't just be for the rich and skinny. 

These real-life experiences, combined with the realization that I am raising two daughters of my own, have inspired me to create a high-end luxury boutique where the positive customer experience outweighs the purchase she may or may not make. It's my goal to have every single customer Simply Audrey interacts with to feel special--whether that's through a positive interaction or through the purchasing of a beloved item. 

By personally hand-picking every single piece that goes into my store, I am guaranteeing authenticity and quality, while steering clear of "outlet quality." Every single item in my inventory is either brand new, new with tags, or in pristine/excellent condition, and is guaranteed to be accurately described online. You will always know what you're getting. Additionally, ALL pieces are marked down up to 90% off the designer's sell price, making high-end luxury more accessible. Think of it as one big sample sale with some cool vintage pieces thrown in the mix!

This method may not make me the most successful luxury boutique owner in the world, but it will certainly make me feel fulfilled at the end of the day. If I have contributed to even just one woman feeling better about herself, then I consider Simply Audrey a great success. 

--Karen Cunningham, Founder & Owner