The Story Behind the Business
A Mission-Motivated Business
Most businesses have mission statements just to say they have one. That's not the case here. I am genuinely passionate about my mission, and it guides every business decision I make:
"Simply Audrey is dedicated to empowering women to have confidence in their wardrobe and personal style by influencing the creation of a luxurious and effortless wardrobe at a more affordable price."
Simply put, I want high-end, good quality fashion to be accessible to women no matter their size or budget. Like many other women, I have walked into a luxury designer store where the store employee decided I wasn't worth their time--for whatever reason. I want to put an end to women feeling too self-conscious to shop. Designer clothing and fabulous customer service shouldn't just be for the rich and skinny.
These real-life experiences, combined with the realization that I am raising two daughters of my own, have inspired me to create a carefully curated, high-end luxury boutique where the positive customer experience outweighs the purchase she may or may not make. It's my goal to have every single customer Simply Audrey interacts with to feel special--whether that's through a positive interaction or through the purchasing of a beloved item.
By personally hand-picking every single piece that goes into my store, I am guaranteeing authenticity and quality, while steering clear of "outlet quality." Every single item in my inventory is either brand new, new with tags, or in pristine/excellent condition, and is guaranteed to be accurately described online. You will always know what you're getting. Additionally, ALL pieces are priced fairly, making high-end luxury more accessible. Sustainable. Accessible. Affordable.
This method may not make me the most successful luxury boutique owner in the world, but it will certainly make me feel fulfilled at the end of the day. If I have contributed to even just one woman feeling better about herself, then I consider Simply Audrey a great success.
--Karen Cunningham, Founder & Owner
ON THE PERSONAL SIDE
I was born and raised in New Jersey, but have been a transplant southerner since college. I say both "y'all" and "you guys." I love family, faith, great food, intense workouts and bad reality TV (shamelessly). My daily goal is to be productive, laugh often and always be kind. While I love hustling to grow my business, my true joy is being with my family--my two young daughters, handsome husband and geriatric dog.
"Happy girls are the prettiest girls." -Audrey Hepburn
What Makes Us Different
Whether it's through a personal interaction, or the purchasing of an item, we want every customer interaction with Simply Audrey to be a positive one. No matter if shopping in-store or online, you will receive top-notch, personalized attention and service.
Quality Over Quantity.
At Simply Audrey, every single piece in our inventory has been meticulously hand-selected by our team. While this makes us a smaller shop, we can guarantee that anything purchased, whether it's new or pre-loved, will be in stellar condition and ready-to-wear.
We are proud of our pre-loved pieces! We carefully curate each piece from well-established, trusted luxury boutiques that employ their own in-house authenticators. By eliminating consignors, we can guarantee quality and listing accuracy.