The Story Behind the Business
A Mission-Motivated Business
My mission is real—one that I am extremely passionate about—and it guides every business decision I make:
"Simply Audrey is dedicated to empowering women to have confidence in their wardrobe and personal style by influencing the creation of a luxurious and effortless wardrobe at a more affordable price."
Simply put, I want women to feel beautiful, sexy and fearless in what they are wearing--no matter their size, weight or budget. Trust me, I have had my share of body image issues. I have experienced the highs—when I felt amazing and ready to rock the world. But I have also experienced the lows—when I stood in my closet, feeling sick at the thought of having to squeeze into, yet another, pair of tight pants. And who can forget the times I walked into a luxury designer store where the employee looked me up-and-down--sizing me up in those two seconds--ultimately deciding I wasn't worth their time? Absolutely no one should feel self-conscious about walking into an apparel retail store.
These real-life experiences, combined with the realization that I am raising two daughters of my own, inspired me to create a high-end luxury boutique where the positive customer experience outweighs the purchase she may or may not make. It's my goal to have every single customer Simply Audrey interacts with to feel special--whether that's through a positive interaction or through the purchasing of a loved item.
Additionally, by hand-picking every single piece that goes into my store, I am taking away the stress or worry that an item--specifically a pre-loved or vintage item--isn't as described online. Everything is in new, pristine or excellent condition, dry cleaned and ready-to-wear, while also marked down 45-80% off the designer's sale price. Designer clothing and fabulous customer service shouldn't just be for the rich.
This method may not make me the most successful luxury boutique owner in the world, but it will certainly make me feel fulfilled. If I have contributed to even just one woman feeling better about herself, then I consider Simply Audrey a great success. And if I prove to be a good role model for my girls, then I will consider my most important job--that of being a mother--to be my life's greatest achievement.
'Life is a party. Dress like it.' -Audrey Hepburn
What Makes Us Different
Our mission is real.
Simply Audrey is dedicated to empowering women to have confidence in their wardrobe and personal style by influencing the creation of a luxurious wardrobe at a more affordable price point. Whether it's through a personal interaction, or the purchasing of an item, we want every experience to be a positive one. Designer products and top-notch customer service shouldn't just be for the rich.
We believe in quality over quantity.
Many online luxury brand stores, including those that are considered "high-end consignment" stores, have too many options, and they don't always advertise their products accurately. At Simply Audrey, every single piece is carefully hand-selected and meticulously inspected. While this makes us a smaller shop, we can guarantee that anything you purchase will be in perfect condition and ready-to-wear.
Pre-loved perfection.
While the majority of Simply Audrey's pre-loved inventory is pristine and considered "new with tags", we do not acquire any pre-loved pieces from single-seller platforms such as Poshmark or eBay. All consigned pieces are hand-picked, and purchased from trusted luxury consignment boutiques that employ their own in-house authenticators. Once the piece is in our hands, we have it dry cleaned--guaranteeing it's ready-to-wear.